Make it pop — my contribution to redesigning Intility’s brand identity from corporate grey to colourful tech.
About Intility
In 2021, I began working as a designer in the Norwegian tech company Intility. Collaborating with a team of designers, illustrators, marketing specialists and content producers, I’ve been contributing to modernising Intility's brand and strengthening the company’s position in the tech market.
Intility offers an end-to-end platform service, operating in the B2B market. Our goal is to help potential customers make informed decisions about choosing Intility, not through campaigns or special price offers, but by gaining their trust and interest in our expertise.
As a designer, my role has been to guide the brand in a direction that ensures we are perceived as both trustworthy and up-to-date with new trends and technology.
Redesigning the website
One of my initial tasks was to redesign Intility’s website to improve navigation and legibility, and to make the design pop! At the time, Intility had three separate design systems used for different purposes: One for the website and marketing, one for employer branding, and one for application design.
To achieve our goals for the website, we had to deconstruct the design and define all the elements from scratch. The only exception was the logo wordmark, which we updated with new colours, but otherwise kept unchanged.
Our new colour profile was based on the design system used to create applications. The colours had a modern “tech” vibe, with neon turquoise and a dark theme preferred by developers. We adjusted the existing palette and added new colours to make room for a playful and diverse look.
Branding our software
Intility’s platform consists of a large amount of applications used to manage different parts of our IT services. Each application is branded with a logo, created by our illustrator, and a chosen colour from our palette.
Reports
Intility reports on subjects like compliance, security, sustainability, finance, governance, and more. I redesigned the report format to make technical text and data more engaging and easier to read — a design that has since become the standard for our reports. These reports are used both internally and externally, towards customers and partners.
Most of the digital reports follows a specific template, allowing for some variations in design and use of colour, all the while communicating Intility’s brand. In addition we make an annual audit ISAE report that is printed and distributed to our customers.
Employer Branding
Intility’s employer branding strategy is supposed to make us stand out in career fairs, to attract new employees and to make Intility a fun place to work! This is where we utilize our colourful profile to it’s fullest, making a playful and welcoming design.
In addition to traditional stand material like rollups and backdrops, we design merchandise and drinks to hand out. Honoring our sustainable profile, we make an effort into choosing products that will actually be used.
To make our stand fun to visit, we create activities for the students to participate in. In 2024 I made the design for an AI prompting game, where the goal is to trick the norse god Heimdall into giving you a password, allowing you to proceed to the next level.
