A collection of some of the work I did as a graphic designer at Gjensidige Insurance.
“Gode grunner til å bli”
In 2020, Gjensidige’s partnership with five regional “brannkasser” (fire insurance) came to an end, prompting Gjensidige to re-establish their presence in these areas. New offices were opened, and the marketing department was tasked with creating a campaign to assure local customers of Gjensidige's continued commitment.
The campaign was called "Gode grunner til å bli" (good reasons to stay), and was Gjensidige’s way of showing loyalty to their customers. Letters were sent out to the residents with a personalised message for each area.
“Så lenge mestere flyr i flomlys, barn tar sine første svømmetak i Tyrifjorden og Hønefossen bruser imot oss, har ikke vi i Gjensidige tenkt oss vekk fra området.” (Excerpt from the letter adressed to customers in the Vikersund area)
The design was based around illustrations of local landmarks—things that the residents of the affected areas take pride in! My role was to do research on the local communities to identify fitting motifs, collaborate with an external illustrator to bring these motifs to life, and design all the campaign materials.
Campaigns for DNT
During my time in Gjensidige, I spent a lot of time working on campaigns for partner organisations such as Den Norske Turistforening (DNT). This is a collection of some of material I designed, such as communications of insurance benefits for DNT members, advertisements for their member magazine 'Fjell og Vidde,' and traditional ads for web and social media.
Advertising in “Fjell og vidde”. The campaign centred around the concept that you never know when you're going to get an unpleasant surprise, examplified with seasonal scenarios such as suddenly falling ill in the mountains during Easter holidays.
Advertising on web and in social media for home contents insurance.
